The EF Story
A LITTLE ABOUT EF
Over the past two years, Elsa Fine has been serving Charlotte's fashion girls with affordable clothing, accessories, gifts, and jewelry. We serve up good vibes, bold prints, and fun times at our storefront in Plaza Midwood, alongside TUFT. Call ahead for a glass of rosé waiting for you upon arrival, or stop by after a long day at work for that much needed retail therapy. We'll happily stay open late to accommodate your needs. Elsa Fine is all about the experience, so plan to walk in a customer and leave a friend.
Elsa Fine started as an idea in 2014. Named after Jordan's grandmother, Elsa, the idea came from a lifetime of shopping addictions, perseverance, and a passion to make her love for all things clothing into her career. Knowing that she would work for herself one day, she thought 2015 was a better time than ever. With a little bit of money in one hand and a little bit of knowledge in the other, she started on this adventure and and hasn't looked back. Based out of Charlotte, NC, the company now calls the Plaza Midwood Neighborhood home, where the plethora of small businesses supports Jordan's idea that small is always better.
This is Jordan.
Loves Broad City, fresh flowers, and eating brownies straight from the pan. Hates bugs, wind chimes, and waking up early.
Having graduated from Appalachian State in 2013, she was all too glad to be done with school and in the real world. Since the real world wasn't exactly what she thought it would be, she decided it was time to change that and she started her own business. Insert Elsa Fine. She has completely thrown herself into the new shop and has no definite plans to ever look back. She lives in sunny North Carolina with her boyfriend, and her pug/boxer hybrid, Buckley. On Sunday mornings you can find her laying in bed with the covers over her eyes avoiding phone calls to go to brunch.